The 4-2-4 cleansing method went viral for good reason. Here's how it works, who it's best for, and how to do it properly for cleaner, clearer skin.
If you've been scrolling through skincare communities, you've probably come across the 4-2-4 cleansing method. It's a thorough face-washing technique that promises to deep-clean your pores and leave your skin genuinely cleaner than a standard 30-second wash. But what exactly is it, and is it worth the extra time?
What Is the 4-2-4 Rule?
The 4-2-4 rule is a 10-minute cleansing method that breaks down into three phases:
- 4 minutes of oil cleansing (massage an oil-based cleanser onto dry skin)
- 2 minutes of emulsifying (add water and continue massaging as the oil turns milky)
- 4 minutes of foam cleansing (use a water-based cleanser to remove everything)
The name comes from the time spent on each step: 4 + 2 + 4 = 10 minutes total.
This method originated in Korean skincare communities and gained global popularity because of the visible results. Many people report that the extended oil massage brings out grits — tiny, solid plugs of oil and dead skin that come out of pores during the massage.
How to Do the 4-2-4 Method: Step by Step
Phase 1: Oil Cleanse (4 Minutes)
- Start with dry hands and a dry face
- Apply a generous amount of cleansing oil or cleansing balm to your face
- Using your fingertips, gently massage in circular motions across your entire face
- Focus extra time on areas prone to congestion: nose, chin, forehead
- Keep the pressure light — you're dissolving oil, not scrubbing
- Continue for a full 4 minutes (set a timer if needed)
What's happening: The oil dissolves sebum, makeup, sunscreen, and the grime that accumulates in your pores throughout the day. Extended massage helps soften and loosen deeper congestion.
Phase 2: Emulsify (2 Minutes)
- Wet your hands with warm water
- Continue massaging your face, adding small amounts of water as you go
- The oil will turn milky white — this means it's emulsifying
- Keep massaging for 2 minutes, ensuring the milky mixture reaches every area
- This is when you might feel or see grits (small, grainy bits coming from your pores)
What's happening: Water breaks down the oil into smaller molecules that can be rinsed away. The emulsification process lifts dissolved impurities off your skin.
Phase 3: Foam Cleanse (4 Minutes)
- Rinse away the oil cleanser with lukewarm water
- Apply your regular water-based cleanser (gel or foam)
- Massage gently for 4 minutes, focusing on the same congestion-prone areas
- Rinse thoroughly with lukewarm water
- Pat dry with a clean towel
What's happening: The second cleanser removes any remaining oil residue and water-based impurities like sweat. This ensures a truly clean canvas for the rest of your routine.
Who Should Try the 4-2-4 Method?
This method works best for:
- People who wear heavy makeup or sunscreen daily — The extended oil cleanse ensures complete removal
- Those with clogged pores, blackheads, or congestion — The massage helps dislodge deep-seated sebum plugs
- Oily skin types — Counterintuitive, but oil cleansing can actually help regulate oil production
- Anyone who double cleanses — This is essentially an upgraded version of double cleansing
Who Should Skip It?
- Sensitive or reactive skin — 10 minutes of cleansing may be too stimulating
- Very dry skin — Extended cleansing can strip moisture
- Active acne with open lesions — Prolonged massage can spread bacteria
- Rosacea — The friction and heat from extended massage can trigger flare-ups
Does the 4-2-4 Method Actually Work?
In short: yes, for the right skin types. The science behind it is sound:
- Oil dissolves oil — This is basic chemistry. Oil-based cleansers dissolve sebum-based impurities more effectively than water-based cleansers alone.
- Massage improves circulation — Extended gentle massage increases blood flow to the face, which can improve skin tone and support healing.
- Time matters — Most people spend less than 20 seconds washing their face. Taking 10 minutes ensures more thorough cleaning.
However, it's important to set realistic expectations. Not everyone will see dramatic "grits" coming out of their pores. Results vary based on your skin type, how congested your pores are, and the products you use.
Tips for Getting the Best Results
- Use the right oil cleanser: Choose one that emulsifies well (turns milky with water). Pure oils like coconut or olive oil don't emulsify and can clog pores.
- Don't press too hard: Gentle, consistent pressure is all you need. Aggressive rubbing causes irritation.
- Start with once a week: Your skin needs to adjust. Begin with one 4-2-4 session per week and increase to 2-3 times if your skin responds well.
- Use lukewarm water: Hot water strips natural oils; cold water doesn't dissolve products effectively.
- Follow with your regular routine: After cleansing, apply your toner, serum, and moisturiser as usual.
A Simpler Alternative: The Modified 2-1-2 Method
If 10 minutes feels too long (we get it), try a shortened version:
- 2 minutes oil cleansing
- 1 minute emulsifying
- 2 minutes foam cleansing
You'll still get the benefits of thorough double cleansing with a more practical time commitment for daily use.
The Bottom Line
The 4-2-4 rule is a thorough, effective cleansing technique that works well for people with oily or congested skin who wear makeup or SPF daily. It's not something you need to do every day — even once or twice a week can make a noticeable difference in pore clarity and overall skin cleanliness.
The most important takeaway? Spend more time cleansing your face. Whether you follow the strict 4-2-4 timing or a modified version, giving your cleanser more time to work will always be better than a rushed 15-second splash.
Upgrade Your Cleansing Game
Looking for a cleanser that works beautifully with the 4-2-4 method? Our collection at Clarity Skin includes gentle, effective cleansers designed specifically for teen skin — perfect for thorough cleansing without irritation. Explore our cleansers and skincare range and give your skin the clean start it deserves.